Hi, we're glad you're here

A dentist who knows your name, takes his time, and tells you the truth.

Smiles on Hurstbourne is a small, independent practice in Louisville. No pressure, no elevator music — just Donald Frey, a team that's been here for a while, and honest answers about what your mouth actually needs.

Book a visit Meet Donald
"We'll sit down first and talk about what brought you in. Then we'll take a look."
— how the first visit goes
Since 2015 on Hurstbourne
Same day most emergencies
On time if we said 2pm, we mean 2pm
Smiles on Hurstbourne
91.9 WFPK is on
Wilco — Via Chicago The War on Drugs — Under the Pressure Gillian Welch — Everything Is Free My Morning Jacket — Golden Jason Isbell — Cover Me Up Sharon Van Etten — Comeback Kid Lucinda Williams — Changed the Locks
Donald Frey playing guitar

Meet Donald

Dr. Donald Frey, DMD

Donald has been at this location on North Hurstbourne Parkway since 2015. He trained at the University of Louisville School of Dentistry, and before that spent years as an engineer — which shows up in how he works. Methodical. Efficient. Never more complicated than it needs to be.

Before dentistry, Donald was an engineer. Before that — and still — he's a guitarist. He plays rhythm in a handful of projects around Louisville. It's why the office sounds the way it does, and why the first thing in the morning is usually 91.9 WFPK, not a TV. Engineering taught him to troubleshoot. Music taught him to listen. Both show up in the chair.

University of Louisville School of Dentistry DMD Est. Hurstbourne 2015 Rhythm guitar 91.9 WFPK

The first visit

How it goes

No surprises. No treatment plans you didn't ask about. Just an honest conversation and a look at what's going on. You decide what happens next.

01
Say hello

We sit down first. Tell us what brought you in — or just that it's been a while. No judgment.

02
Take a look

Exam, X-rays, the full picture. We explain what we see in plain English, not dental-speak.

03
Your options

We lay out what's needed, what can wait, and what it costs — before anything is scheduled.

04
Your pace

You decide what's next and when. We're not running a production line.

What we do

Services

Root canals we refer out to a specialist.
Everything else on this list, we handle here.

Everyday
  • Routine exams & cleanings
  • Digital X-rays
  • Digital intraoral scans
  • Oral cancer screenings
  • Periodontal checkups
  • Fluoride treatments
  • Dental sealants
Restorative
  • Dental fillings
  • Crowns & bridges
  • Dentures & partials
  • Tooth extractions
  • Implant restoration
  • Nightguards & mouthguards
  • Emergency dentistry
Cosmetic
  • Teeth whitening
  • Porcelain veneers
  • Cosmetic bonding
  • Invisalign & clear aligners
Office atmosphere — placeholder

The office

91.9 WFPK, all day.

Not a TV. Not a playlist of songs nobody picked. Louisville's own public radio station — the one that still plays things worth listening to. It runs from open to close, the same way it would at Donald's house. Which is kind of the point.

What patients say

Google reviews

★★★★★

"Dr. Frey is the most thorough dentist I have ever been to. He explained everything clearly and never made me feel rushed. The office is calm and comfortable — not what I expected from a dental visit."

Donna
Google review
★★★★★

"Finally a dentist who tells you exactly what's going on and what it costs before you agree to anything. Been coming here for three years and they're always on time."

Jeff
Google review
★★★★★

"I cracked a tooth on a Friday and called first thing Monday morning. They got me in same day, fixed it, and I was out before lunch. Can't say enough about this practice."

Debbie
Google review
★★★★★

"Best dental experience I've had in Louisville. The music in the office alone is worth it — but seriously, Dr. Frey is genuinely great at what he does."

Bruce
Google review
★★★★★

"I've recommended this practice to everyone I know. Honest, kind, and they remember you every single time. Feels like a neighborhood place because it is."

Patty
Google review

* Review text above is placeholder copy pending permission confirmation from each reviewer.

Insurance & payment

We file all insurance as a courtesy. Whatever plan you have, we'll file it for you and do our best to maximize your benefits. Call us with your insurance card — we'll walk you through exactly what's covered before we do anything.

No insurance? We offer upfront cash pricing and an in-house membership plan. Learn about the membership plan →

Hours & booking

Monday7:30 AM – 3:30 PM
Tuesday7:30 AM – 2:00 PM
Wednesday7:30 AM – 5:00 PM
Thursday7:30 AM – 3:30 PM
Friday – SundayClosed
info@smilesonhurstbourne.com
(502) 423-5177
2809 N. Hurstbourne Pkwy, Suite 115 · Louisville, KY 40223

Same-day for most emergencies.
Call first.

Call now